Get higher ROI

on your existing advertising spend

OPTIMIZE YOUR
CUSTOMER JOURNEY

SMART ROUTING

A great customer journey delivers better campaign results. Smart Routing optimizes the entire customer experience by giving you the ability to route all calls and texts to the person best able to engage and convert.

EFFICIENT, AND EFFECTIVE RESPONSE

When a consumer responds to your ads and expresses intent, success depends on responding and engaging quickly and efficiently. Smart Routing helps you capitalize on your campaigns by letting you customize the customer experience, ensure the most efficient handling of calls and texts, and maximize your return on your marketing investment.

 

FIND OUT HOW SMART ROUTING CAN MAKE YOUR MARKETING EFFORTS MORE EFFICIENT 

SIMPLY
POWERFUL

Set up your campaign on our Response Analytics Platform, and optimization kicks in right away. Smart Routing is simple and totally in your control. All you have to do is log in to your account to set up your options.

TRACKING NUMBERS

LOCAL NUMBERS
We have the largest inventory of quality local tracking numbers anywhere, in all area codes.

TOLL-FREE NUMBERS
Our toll-free numbers are protected from toll-free pumping and deliver only clean calls.

GLOBAL COVERAGE
Quality international tracking numbers for marketers with global reach.

NUMBER PORTING
No-cost number inventory transfer for clients with our experienced migration team.

NUMBER STERILIZATION
All our numbers undergo an extensive quarantine process to ensure the highest quality.

CALL QUALITY ALGORITHMS

TOLL-FREE PUMPING PROTECTION
Our fraud prevention algorithms save your business money and time.

TELEMARKETER CALL BLOCK
We stop telemarketer calls from reaching your business with our evolving algorithms.

CALLER INTENT VERIFICATION
We make sure only human and relevant callers reach the advertisers’ sales agent.

CUSTOM CALL BLOCK
Configure a custom list of organizations of numbers that should not reach the business.

DYNAMIC CALL TRACKING

DYNAMIC NUMBER INSERTION
Gain complete attribution by displaying unique tracking numbers to page visitors.

KEYWORD TRACKING
Know which keywords are driving your best phone leads.

SOCIAL MEDIA LEAD TRACKING
Get a full picture of social ad performance by tracking all types or response.

EMAIL CALL TRACKING
Analyze calls driven by your email campaigns with dynamic number insertion.

FORM FILL TRACKING
Track form fill response to your ads without sophisticated marketing automation.

PARTNER LEAD ATTRIBUTION
Get granular reporting on where phone response is referred from.

CALL ROUTING

GEO-ROUTING
Send inbound leads to the appropriate local sales team for smooth experience.

‘FOLLOW ME’ ROUTING
Route callers to a queue of sales agents to answer each call even if agents are busy.

CALLER SEGMENTATION
Allow callers to self-identify with a menu of options to be connected to the best agent.

TIME OF DAY ROUTING
Stay connected for consumer-centric service.

REPORTING

API REPORTING
Our RESTful API allows to fully control the way you ingest rich response analytics data.

DASHBOARD REPORTING
CallTelligence dashboard is a user-friendly way to get and schedule reports.

PAY-PER-CALL REPORTING
Reliable data to ensure accurate client billing for agencies and ad networks.

CUSTOM REPORTING
We work closely with clients to develop custom reports that answer your specific questions.

ANALYTICS

PHONE LEAD ATTRIBUTION
We track and attribute leads from all sources and include all response types.

CONVERSATION ANALYTICS
Know what happened during each call with intelligent conversation analytics.

KEYWORD ALGORITHMS
Utilize keyword extraction technology to focus on important conversation topics.

INTERPRETATION ENGINE
Analyze the whole context of the conversations your agents have with phone leads.

HUMAN SCORING
Let real people analyze your inbound calls to navigate the most complex scenarios.

MACHINE-HUMAN HYBRID ANALYSIS
Combine the scale of automated call analysis with human

RICH CUSTOMER PROFILES
Demographic, behavioral, and predictive insights on each inbound phone lead.

CALL DATA INSIGHTS
We analyze millions of calls daily and can help drive your strategy with real data.

CHANNELS

VOICE CALL
Let customers call you, track all call responses to your ads, convert more phone leads.

TEXT MESSAGES
Add Text Us as a call action easily with our text-enabled lines and communication tools.

CHAT
Engage leads via the chat client of your choice wiht our integrations and white labeled chat.

FORM FILL
Get more leads by making form fills intuitive, textable, and track all form fill responses.

SOCIAL RESPONSE
Get attribution and rich profile data on social media leads no matter where they convert.

MESSENGER CHAT
Meet your customers on messenger chat to continue the conversation wherever they are.

ENHANCED FEATURES

CALL MASK
Hide the caller ID to protect the integrity of pay-per-call programs you run for clients.

AD WHISPER
Be prepared to answer the phone with a prompt before the caller is connected.

VOICEMAIL DETECTION
Streamline sales operations with clear view into calls sent to business voicemail.

STOP CALL
Display the number of delivered calls, but limit advertisers’ access to call details.

CALL RECORDING
Record the phone conversations to review and improve sales agent phone skills.

TELMETRICS PROVIDES EXCELLENT CUSTOMER SERVICE, HAS A VERY RELIABLE ORDERING PORTAL, AND PROVIDES DETAILED REPORTING THAT ENABLES US TO PROVE VALUE TO OUR ADVERTISER.”

– MINDY SWIGARD, SENIOR MARKETING STRATEGIST, BERRY NETWORK INC, YP

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ACCESS INSIGHTS ON YOUR CUSTOMERS’ RESPONSES